El Ayuntamiento rescindirá el contrato con la consultora que confundió Jerez de la Frontera con Jerez de los Caballeros

El Gobierno de Jerez elaborará con recursos propios el Plan Estratégico de Turismo 2025-2027. La decisión se ha adoptado una vez que se ha tomado la determinación de rescindir el contrato con la empresa a la que se le había adjudicado en un primer momento el diagnóstico previo a dicho Plan, esencial para el desarrollo presente y futuro de uno de los principales sectores industriales de la ciudad.

Tras hacerse público en redes sociales por una Asociación de la ciudad, a la que se le había facilitado el documento, que en una de las versiones del documento borrador de diagnóstico previo al Plan se había empleado para su portada una foto que no correspondía a Jerez, el equipo de Gobierno ha entendido que lo más prudente y responsable era prescindir de los servicios de Dinamiza Asesores.

Plan Estratégico de Turismo de Jerez 2025 – 2027

Tras las conversaciones mantenidas con esta empresa consultora, con sede en Madrid, se ha decidido que la mejor opción pasa porque la elaboración y desarrollo de dicho Plan Estratégico de Turismo de Jerez 2025-2027 sea abordada con recursos propios y, por supuesto, contando con todo el sector turístico de la ciudad aglutinado en torno a la Mesa del Turismo.

Pese al error de la portada, el análisis como punto de partida previo a la elaboración del Plan realizado por esta empresa, que ha contado con cientos de encuestas y la participación de agentes del sector, será útil con vistas a esta elaboración del documento estratégico que a partir de ahora será elaborado por los propios técnicos municipales codo con codo con los protagonistas de la industria turística del municipio. Una industria que bate récords este verano y que tiene mucho margen de crecimiento en Jerez.

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Tags: Ayuntamiento de Jerez Jerez Plan Estratégico de Turismo de Jerez

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